Whatever happened to Saab?

“Saab is Dead. Like, DEAD Dead.” — AutoGuide.com

Saab was one of three cars of choice for a generation of hipsters in the 1980’s. The BMW 3-series, the VW Scirocco and the Saab 900. Unfortunately, I didn’t drive any of them. I drove to the beat of a different drum, GM’s Oldsmobile Cutlass Supreme. Not by choice, but necessity.

Side Note: Oldsmobile Cutlass Supreme became ironically “cool” when MTV featured it on “Pimp My Ride.”

All through college, I wanted a 1986 silver 3-door hatchback, turbo and Blaupunkt audio system. Growing up in Salt Lake City, The Saab 900 was perfect for Park City, Jackson Hole or a quick drive to Evanston, Wyoming where, in the 80’s, 6.2% beer was sold to Utah’s 20-year-old college students.

Saab was the car of choice in the 1980s for Preppy, Gen X, Polo-wearing, twenty-something guys.

ClassicCarsForSale.com describes the Saab 900 as “the ‘thinking man’s alternative’ to a more expensive European sedan. Its practical sportiness offers a solid build and impressive durability.”

Since 2010 SAAB cars have been MIA. In 2011, GM’s bankruptcy forced it to sell Saab to Spyker Cars which sold to current owner National Electric Vehicle Sweden (NEVS). NEVS intends to produce all electric vehicle based on the Saab 9-3 for both the Swedish and Chinese market.

So, Whatever happened to Saab?

“The Saab as a brand is officially dead. But that doesn’t mean its products won’t live on, as NEVS still intends to produce a vehicle based on the Saab 9-3.”

The article continues…

“NEVS developing new models based on Saab’s Phoenix platform, with an ambitious timeline its first new model in 2018. Other vehicles on the drawing board include three SUVs and a sports sedan with coupe-like styling.”

“Building on our car manufacturing heritage, we will continue to focus on quality, craftsmanship and people-centric solutions, … we will leave the Saab trademark and go forth with a new identity that will support our large and increasingly important vision—to shape mobility for a more sustainable future.”

There you have it. Saab is neither dead or alive. It’s the undead. Long live Saab.


Left Lane News:

NEVS to build electric Saab 9-3 in China

National Electric Vehicles Sweden (NEVS), the company that bought the remains of Saab, will begin building an electric version of the 9-3 in China in the coming months.

Whatever happened to Saab?

Read more: http://www.leftlanenews.com/nevs-to-build-electric-saab-93-in-china-94333.html#ixzz4aE0GHWuF