- Superb Communication
- Strong Problem-Solving
- Genuine Empathy Skills
- HTML/CSS (Hand-code)
- Adobe XD/Photoshop
- Sketch/Omni Graffle
- Responsive Design
- UX Optimization
- UI Implementation
- Prototyping/ Wireframing
- Bootstrap & Parsley Frameworks
FREELANCE WEB DESIGN & DEVELOPMENT
Embers Out – Wix Website Project | Mar 2018 – May 2018
FREELANCE DIGITAL MARKETING AND WEB MONETIZATION
Greg Aiello Monetization Project | Nov 2017 – Mar 2018
Responsible for researching and producing E-Commerce and monetization strategies. Responsible for creating PowerPoint slides for pitch and project updates. Designed temp website and e-commerce wireframes.
FREELANCE WEBSITE RECOVERY
Smith | Hall | Strongin | Jan 2017 – Apr 2017
WordPress site recovery. Security recommendations. Recommended architectural improvements. Recommended design solutions and integrations. Perform on-going site maintenance and updates.
DIRECTOR OF DIGITAL MARKETING
WEB DESIGN, ECOMMERCE, DIGITAL MARKETING + UX/UI
KMG Imports, Irvine, CA | Jun 2017 – Oct 2017
Implemented a customer experience (UX) improvement strategy for improving the customer experience of browsing, ordering and receiving E-Cigarette devices, accessories, and juice. I personally, replaced the E-Commerce website with a fresh install of WordPress + WooCommerce. The update featured a clean modern look, full responsiveness, much improved “On-Page” SEO, improved product search, improved product recommendations, improved product visuals, custom PHP plugins, and a reduction of non- essential plugins. Ensured State of California & Federal compliance for online e-cigarette sales. Improved data integrity by ensuring all sellable inventory contained the correct product information, images, alt tags, WP tags, correct categories, and visible online. UI enhancements immediately improved shipping selection and site navigation. Introduced a set of product visual standards that included enhanced product photography, pre-sales video and font usage. The new site also included the addition of Google Analytics, Search Console, Tag manager and SEOmoz. All Improved data visualization, trend and behavior monitoring. Print projects included an updated logo, business cards, event banners, and materials.
SENIOR WEB DEVELOPER / DIGITAL PROJECT MANAGER / DIR MARCOM
WEB DESIGN, SEO, DIGITAL MARKETING + UX/UI
Morningside Recovery, Irvine, CA | Jun 2014 – Aug 2016
Optimizing the pre-sales user experience remained constant during my tenure at Morningside Recovery. I successfully planned and implemented regular updates to Morningside’s five web properties including HIPAA compliance, SEO, reputation management, theme updates, UI design improvements, mobile responsive updates and security enhancements. SEO Web authority gains were achieved with usable, shareable content for trending substance abuse concerns like counterfeit Xanax and party drugs. Web Chat reduced call wait times and Call Tracking Software improved the pre-sales user tracking and data transparency. I grew and led a team of six (Dev, SEO, Content & Social Media) to support out of state expansion. Spearheaded digital signage pilot program set to deploy in every location. Recognized for successful pre-launch of Austin Texas project and various print projects.
STORE MANAGER | BRICK & MORTAR UX
Microsoft, Corp., Westfield Century City, Los Angeles, CA | Jan 2011 – Jul 2012
Led store team in the grand opening of LA’s first Microsoft Store. My team and I ensured user experience was unique, informative and overall fun! We introduced, sold and serviced Microsoft’s products including, Windows Phones, X-Box, Office 365, and Microsoft Signature PCs. Led the store team through several high-profile product releases and in-store celebrity events.
CUSTOMER EXPERIENCE CONSULTANT | BRICK & MORTAR UX
Crossover Health, Aliso Viejo, CA | Jun 2010 – Oct 2010
Played a key role in the medical group’s healthcare subscription program in partnership with HelloHealth’s medical portal product.
STORE MANAGER | BRICK & MORTAR UX
Apple Store Newport Beach, Costa Mesa and Brea, CA | Aug 2001 – May 2010
Strived to create an inspirational user experience for both employees and customers. Built a dynamic team that delivered engaging learning, shopping and support experiences. Recognized as a leader in customer satisfaction, year-over-year revenue growth, and customer loyalty. Led teams through countless high- profile announcements and product releases. To ensure the user experience remained extraordinary, everyone, me included, maintained solid product knowledge, awareness of all promotions and recognized opportunities to up-sell with third party products and accessories.
QuickStart Technologies | Dec 1998 – Mar 2010
My first paid Web Developer job! Worked with the E-Training team to build on-line training including UI simulations. Helped streamline production that allowed rapid development.