Apple’s UX Beyond the Screen
My years at Apple Retail taught me that UX extends beyond the screen. From a first demonstration to the moment someone feels confident using a product, every interaction shapes the experience.
Legacy UX & Website Modernization
I help organizations improve websites, software, and legacy systems through clearer structure, better usability, and practical design execution.
Improve contrast, forms, navigation, and content structure so real users and modern AI search engines can understand and interact with your site more effectively. Especially important for healthcare, legal, and other public-facing organizations where clarity and compliance matter.
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A targeted experience-layer modernization converting static reporting into actionable insight—reducing cognitive load, improving decision speed, and aligning stakeholders across commercial and federal programs around a shared operational view.
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A targeted experience-layer redesign for a legacy ERP environment, focused on improving real-time inventory visibility at the store level. This solution bridges the gap between system-reported inventory and actual selling conditions—enabling store associates to quickly confirm availability, request items from the stockroom, and remain customer-facing during peak sales periods.
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Bootbase is a concept platform exploring how subjective personal style can be translated into a structured, data-driven system. Focused on cowboy boots and Western fashion, the project examines how users make style decisions in environments shaped by cultural signals, identity, and ambiguity.
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