Web Design & Development
I built and maintained the WordPress website Morningside Recovery 2014 through 2016.
- WordPress Content Management System (CMS)
- PageLines Pagebuilder
- Search Engine Optimized (SEO)
- Fully responsive website (viewable on Desktop, laptop, tablet, and smartphones)
- Dedicated WordPress hosting from Flywheel.
I developed and implemented a multi-channel, end-user strategy that connected people needing addiction treatment to Morningside’s product offerings that featured:
- Improved organic search traffic up by 50% in the first year
- Built a team of six that improved Morningside’s digital marketing conversion and usability
- Enhanced Morningside’s pre-sales user experience
- Updated content that featured long-tail search phrases
- New call tracking system and CRM software
- Introduced newsy digital content boosting organic SEO
- Improved user engagement 100%
- Bootstrap and jQuery