Web Design & Development
Addiction Recovery
Morningside Recovery
Background:
I built and maintained the WordPress website Morningside Recovery 2014 through 2016.
Website Features:
- WordPress Content Management System (CMS)
- PageLines Pagebuilder
- Search Engine Optimized (SEO)
- Fully responsive website (viewable on Desktop, laptop, tablet, and smartphones)
- Dedicated WordPress hosting from Flywheel.
Project Summary
I developed and implemented a multi-channel, end-user strategy that connected people needing addiction treatment to Morningside’s product offerings that featured:
- Improved organic search traffic up by 50% in the first year
- Built a team of six that improved Morningside’s digital marketing conversion and usability
- Enhanced Morningside’s pre-sales user experience
- Updated content that featured long-tail search phrases
- New call tracking system and CRM software
- Introduced newsy digital content boosting organic SEO
- Improved user engagement 100%
- Bootstrap and jQuery
The features MSR’s v2 homepage slider
As the team leader, I was responsible for designing the look and feel of MSI’s website v2.
Understanding Addiction
The page featured important topics needed by family and friends who were attempting to determine whether their loved one had an addiction problem that required addiction treatment.
MSR Adventure Program Logo
The Adventure Program was an experiential program that combined recovery with the outdoors. The logo was designed using Adobe Illustrator and Photoshop.
First Responder Content
In 2015, first responders were often overlooked as an at-risk group for addiction. The article was used to help educate the need for addiction and PTSD treatment.
Morningside’s Got Talent
The contest was open to all recovery participants. I designed the logo using Adobe Illustrator and Photoshop.
Hasinai Ranch Take Away
Marketing materials I designed for Hasinai Ranch in Dripping Springs, Texas.
Prove Them Wrong!
This is one of the graphics I created for the digital signage we had installed throughout the facility. The image was used as a quick motivational thought and for facility way-finding. On a personal note, this is one of my favorite graphics.
Digital Marketing and Wall Signage
Examples of internal marketing I designed for electronic signage and wall graphics. Designed using Adobe Illustrator and Photoshop.
Let’s Start Something new
Say Hello!
Tell me a bit about your business and the goals of your project.
Stephen J. Gaines
The Wrangler Himself
209 E Santa Fe CourtPlacentia, CA 92870